What We’re Looking For
The Marketing Operations Specialist will work on marketing programs to plan, create, and execute marketing and digital campaigns across the customer lifecycle to drive Marketing KPIs, including demand creation and conversion, customer engagement, and retention. In addition to building marketing assets this role will also implement email segmentation, operations related tasks, and email delivery, digital marketing and demand generation efforts.
What You’ll Do
Own building marketing assets in our Marketing Automation System, Marketo
Manage technical aspects of key marketing systems including integrations between systems
Manage various email campaigns and nurture flows, including implementing designs and testing
Perform email A/B testing in an effort to continually improve email performance
Manage email marketing and sync calendars to ensure email limits set for prospects and customers are followed and API limits aren’t hit with business systems updates
Oversee List build uploads and account creation to drive outbound
Work with Marketing Program Managers to help define requirements and manage the ongoing evolution of the Lead/Campaign management, Marketing Automation and other software needed for direct marketing and marketing analytics
Maintain scalable processes that ensure best practices in campaign and lead management
Manage Linkedin advertising campaigns to help generate demand working along with the design and content team.
Knowledge of lead scoring/account engagement (6sense) scoring models
Assist with evaluating new technologies and add-on applications to improve and optimize marketing team performance
Troubleshoot issues and bug inquiries in the lead process and own the follow-up communication and fixes.
With a passion for innovation, keep on top of current marketing best practices and implement them to improve campaign performance
Lead team trainings to improve skills for all team members
Support team questions on program builds and process
QA program builds
Used Project Management tools like Asana to manage the projects
Knowledge of Drift, 6sense, RingLead, Zoom, ZoomInfo will be an added advantage
Knowledge of Digital Marketing will be an added advantage (specifically Linkedin)
Flexibility to quickly adapt and change to align with business needs
3 to 5 years of experience in Marketo in building and executing campaigns
Knowledge of Linkedin marketing
Openness to work in other time zone(s) if required.
Strong analytical mindset with ability to extract insights and report outcomes