• Director, Content Marketing

    Job Locations US-MA-North Reading
    Posted Date 1 month ago(1 month ago)
    Job ID
    2018-1316
    Organization
    Marketing - Content
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    The Opportunity:

    Are you a talented marketing communications professional who has a track record of running a successful content team, developing assets that engage, educate, assist – growing website traffic, building brand authority, and positioning salespeople to close deals faster? Do you excel as an editor—mapping out the editorial calendar, managing team members, critiquing their work—but also as an individual content producer when you need to pitch in? Can you provide examples of programs you’ve implemented across market segments that have been viewed as successes, and explain how you measured their success?  If this sounds like you – and you’re looking to join an exciting, fast-moving company that is at the center of revolutionizing the Life Sciences industry, TraceLink wants to talk to you.

    TraceLink is the company that the world’s most trusted pharmaceutical companies choose for complete connectivity, visibility and traceability of prescription medications across their global supply chains, manufacturing and distribution operations. We’ve built the world's largest cloud-based network to connect the entire Life Sciences supply chain and eliminate counterfeit prescription drugs from the global marketplace, so that people everywhere receive the medicines they need in the safest, most secure, and most timely manner possible.

    Function and Role:

    The Director, Content Marketing will have responsibilities as content visionary, team manager, and individual contributor in the content function of the marketing team.  The successful candidate will take ownership of all content efforts, helping source ideas, managing team assignments, mentoring writers, driving towards better first drafts and fewer cycles, establishing best practices, and keeping on top of dozens of moving pieces.  They will be responsible for understanding the priority segments and markets and leading their team to produce a high volume of compelling written, video, webinar, and infographic content.  They will also be tasked with helping analyze how all this content - used on the TraceLink website, across demand generation campaigns, and in various stages of the sales cycle – is performing, and using this intelligence to inform future efforts and improve results. 

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    Responsibilities:

    • Develop a deep understanding of the life sciences supply chain, the compliance requirements for key markets, market trends, the competitive landscape, and key business drivers.
    • Work closely with the demand generation team, identifying, planning, and developing content to fuel segment and regional programs.
    • Collaborate with Solutions Marketing, creating product-oriented content.
    • Manage the editorial calendar and production schedule tightly, enabling the content team to produce high quality work at high volume, and on firm deadlines.
    • Implement collaboration processes for assigning projects, providing feedback, and monitoring progress towards deadlines.
    • Develop or oversee the production of articles, whitepapers, presentations, webinars, video clips, lead qualification, and objection handling materials.
    • Drive maximum repurposing of content across channels, with an awareness of what tweaks will need to be made to optimize performance in each.
    • Provide direction around efficient content localization, helping develop content that speaks to different regions without requiring custom collateral for each.
    • Measure everything, tracking the efficacy of collateral through Google Analytics and other tools and building learnings into both upcoming initiatives and ongoing best practices.
    • Help build and maintain processes for sharing, versioning, and updating library of assets.
    • Mentor staff while embracing a sense of urgency to set goals, drive the team forward, and demonstrate measurable results that contribute to overall Sales and Marketing goals.

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    Skills and Experience:

    • Superior writing and storytelling skills: the right candidate will have a strong command of the English language and be able to digest complex ideas and concepts and effectively communicate them in logical, persuasive narratives. 
    • Even better editorial chops: ability to read a piece—even without deep subject matter expertise—judge whether the narrative works, and provide feedback from minor course correction to a complete rewrite in order to produce a strong final draft.
    • 8+ years’ experience in a content-centric marketing or sales role, producing a diverse mix of collateral. 
    • 3+ years managing a team (including full-time staff, in addition to any freelancers) and providing editorial oversight role.
    • Ability to understand and utilize the right mix of development and deployment tools and vehicles (e.g. one-pagers, videos, webinars, portals, presentations) to achieve marketing and sales objectives.
    • Ability to work at both strategic and tactical levels to understand requirements and common objectives, and synthesize into consistent message delivery.
    • Speed wins mentality: ability to drive the team - and projects – forward, building in efficiencies wherever possible, while still maintaining work product quality. 
    • Team player – this position is highly cross functional and requires the ability to foster collaborative and positive relationships between sales, marketing, business development, product management, and engineering.
    • Demonstrate confidence, accountability, ownership, collaboration, tact, and trust.
    • Driven self-starter who can act independently while supporting team and organizational goals.

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