Are you a talented marketing communications professional who has a track record of running a successful content team, developing assets that engage, educate, assist – growing website traffic, building brand authority, and positioning salespeople to close deals faster? Do you excel as an editor—mapping out the editorial calendar, managing team members, critiquing their work—but also as an individual content producer when you need to pitch in? Can you provide examples of programs you’ve implemented across market segments that have been viewed as successes, and explain how you measured their success? If this sounds like you – and you’re looking to join an exciting, fast-moving company that is at the center of revolutionizing the Life Sciences industry, TraceLink wants to talk to you.
TraceLink is the company that the world’s most trusted pharmaceutical companies choose for complete connectivity, visibility and traceability of prescription medications across their global supply chains, manufacturing and distribution operations. We’ve built the world's largest cloud-based network to connect the entire Life Sciences supply chain and eliminate counterfeit prescription drugs from the global marketplace, so that people everywhere receive the medicines they need in the safest, most secure, and most timely manner possible.
The Director, Content Marketing will have responsibilities as content visionary, team manager, and individual contributor in the content function of the marketing team. The successful candidate will take ownership of all content efforts, helping source ideas, managing team assignments, mentoring writers, driving towards better first drafts and fewer cycles, establishing best practices, and keeping on top of dozens of moving pieces. They will be responsible for understanding the priority segments and markets and leading their team to produce a high volume of compelling written, video, webinar, and infographic content. They will also be tasked with helping analyze how all this content - used on the TraceLink website, across demand generation campaigns, and in various stages of the sales cycle – is performing, and using this intelligence to inform future efforts and improve results.