Are you an amazing marketing automation and lead generation guru who is both strategic and tactical, and can proactively identify opportunities for improvement? Do you have experience working with program managers to optimize campaign set up, track and report on KPIs, and maximize results? Are you a Marketo expert who is proficient at managing lists, optimizing emails and landing pages, marketing automation technology, and A/B tests that provide compelling insights about program effectiveness? If this sounds like you – and you’re looking to join an exciting, fast-moving company that is at the center of revolutionizing the pharmaceutical industry, TraceLink wants to talk to you.
TraceLink is seeking an experienced Marketing Operations and Automation Senior Manager to join our rapidly growing marketing team. Demand Generation is a core marketing discipline at TraceLink that produces global campaigns designed to create awareness for the company’s products and services, influence purchasing decisions, and feed the sales pipeline with marketing qualified leads.
Reporting to the Sr. Director of Worldwide Demand and Content, this position will be based at TraceLink’s corporate headquarters in North Reading, MA. The successful candidate will have experience owning and optimizing a Marketo instance, working with program managers to optimize their campaigns and analytics, liaising with sales operations teams on lead management, and driving the key metrics dashboard for the marketing team. This is a hands-on, highly influential role that will work closely with Demand Generation program managers, Content Marketing, and Sales leadership and the CMO to fill the sales pipeline with MQLs.